NORDSEE is turning 130 years old, and we want to celebrate the occasion together with you! Experience the 130th anniversary together with NORDSEE and tell emotional stories full of memories, nostalgia, and shared moments of enjoyment. The focus is on authentic storytelling around childhood memories, family moments, and the "Then vs. Now" effect. Inspire your community to share personal memories with NORDSEE and to tell the emotional connection to the brand in a modern and authentic way.
"JUBEL-Γ€ums Sommer" promotion from June 18th to August 13th. With every order, guests receive up to 3 scratch cards: Under β¬10 β 1 ticket, from β¬10 β 2 tickets, over β¬20 β 3 tickets. There are over 160,000 prizes, including: free drinks, free products, merch items, a VW camper, cruise trips, and many more prizes.
This quick video explains everything you need to know about the campaign. It covers what it is about, what is expected and how to get involved.
Campaign info
Weβre happy to help you promote the campaign successfully. Please note that there are a few important guidelines you need to follow.
Goal: Position NORDSEE as a permanent part of personal memories and to engage your community with authentic storytelling.
Approval Process: Send your content for approval at least 3 days before posting. We need your insights no later than 7 days after posting.
Location: Visit a NORDSEE branch and integrate the visit authentically into your content. This is mandatory.
Anniversary: Mention the "JUBEL-Γ€ums Sommer" (Anniversary Summer) organically in the content.
Platform: TikTok Video or Instagram Reel/Stories (depending on the agreement)
Storytelling: Tell an emotional or nostalgic story about family, childhood, or summer moments.
Trending: Use "Then vs. Now" storytelling or modern nostalgia trends. The focus is on storytelling, not on classic product advertising.
Product Placement: Products must be visibly integrated into the content (not permanently in focus).
ο»ΏTagging: Tag @nordsee_official accordingly.
Why your community will love this
Show your community why itβs worth taking a closer look at the product and why it will be useful to them.
- You and your community come from π©πͺ Germany
- Your content is π©πͺ in German
- You πΈ like to show your face
- You have πΆ children between the ages of 3 and 10
- You π are not a meme account
Content Ideas
Some ideas we had in mind that we think could be helpful. You can use these as a starting point and, of course, feel free to add your own too.
Childhood Nostalgia / Family Day
Recreate a nostalgic childhood moment in a modern interpretation. Relive family moments or traditions from childhood, use "Then vs. Now" storytelling, old photos/videos as transitions. Ask questions on your content piece like "What is your favorite childhood memory?" or "What memory do you connect with NORDSEE?"
Bringing New Family Traditionsβ¨
Show intergenerational moments and new family traditions. Summer, travel, or excursion moments, full-circle storytelling. An idea can be "In the past with my parents β today with my child." You can even ask your audience "Which summer tradition do you still have today?"
Teaching Grandma Modern Technologyβ¨
Humorous generational content that explains modern technology or services to Grandma and Grandpa, blending humor with nostalgia.
π DOs
Things we'd love to see from you, such as examples and creative directions.
Show personal memories or family moments.
Use old photos/videos as transitions or references.
Work with emotional hooks.
Show food close-ups or "first bite" moments.
Integrate NORDSEE naturally into your everyday life.
Tell emotional summer or childhood memories.
Use modern TikTok/Reel trends that fit the story.
π DON'Ts
Things we'd like you to avoid doing so the campaign is a success.
Do not use an incorrect spelling of the brand name ("NORDSEE").
Do not exclusively focus on the scratch cards.
Do not use classic advertising language.
No pure product placement without storytelling.
Do not express yourself negatively about the brand or products.
Do not make comparisons with competitors.
Do not show other brands or competing products in focus.
Do not post the content without approval.
Rules
A few guardrails to keep the content on-brand, compliant, and safe for both of us. Please follow these completely.
Label your posts/stories as advertising and observe the following guidelines:
- If your views differ by 10% from the booked views, a reminder is required.
- Send us your insights after your content has expired; otherwise, you will not be paid.
The following is also prohibited:
- Association with religious content of any denomination
- Extreme political views
- Glorification of crimes
- Carrying out/showing prohibited actions
- Sexually offensive and revealing content
- Disparaging/contemptuous behavior toward minorities
- Advertising for (other) products that do not meet common ethical and moral standards
- Violence and drugs
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